Two designers told Insider that the design successfully incorporates the brand s original look.
The new logo uses shapes and colors to suggest the look of a whopper.
Burger King announced its first total rebrand in over 20 years in January, including a return to a logo with a classic look and an emphasis on the whopper.
The new logo is a modern version of the classic BK look, putting the restaurant name between two buns. All the branding was redesigned in colors inspired by the whopper, too, including yellow, brown, red, and orange with a new Flame font.
The chain is slowly rolling out aspects of the design that take longer to change, like employee uniforms in new brand colors, and logos and signage that emphasize the flame-grilled whopper and open kitchens that show off the broiler.
Hormel Foods Reports First Quarter Results And Provides Full Year Guidance
Record sales driven by growth from all four segments
The company previously announced the acquisition of the Planters® snack nuts business
News provided by
Share this article
Share this article
AUSTIN, Minn., Feb. 18, 2021 /PRNewswire/ Hormel Foods Corporation (NYSE: HRL), a leading global branded food company, today reported results for the first quarter of fiscal 2021. All comparisons are to the first quarter of fiscal 2020 unless otherwise noted. Operating free cash flow is presented as a non-GAAP metric.
EXECUTIVE SUMMARY - FIRST QUARTER
Record net sales of $2.5 billion, up 3%
Pretax earnings of $277 million, down 5%